Dean’s Prize for Creativity & Imagination
Awarded by the Express Institute of Media Studies for creativity and writing during the 10-month journalism diploma.
Writer, editor and content lead
I make complicated things easy to read.
I’ve worked in national newsrooms, a media house covering data science and AI, a resort brand and a global enterprise. I handle content end to end: research, writing, editing and the calendar that gets it published.
- 16+ years in media, content and tech startups
- End to end: research, writing, editing, calendar
- Now building something new, in stealth
Email: mail.praj@gmail.com
NowPlaying
Something newIn stealth mode. Details soon.
The Indian Express
CNN-News18
HuffPost India
AIM
About me
I am a highly skilled and multi-faceted professional with over 16 years of experience in media, content and tech startups.
My strength lies in handling end-to-end projects regarding content. Be it articles, PR pieces or whitepapers, I am well-versed in co-ordinating, researching and writing such elaborate pieces. I also enjoy working with writers & editors and providing them with good quality articles that would bring huge traffic to any website.
In short, my work can be summarised as:
- Innovative and creative writer/editor with more than 16 years of experience in curating targeted content for noted & global media platforms while ensuring accuracy, readability, and brand-consistent tonality
- Well-versed in creating short-form content for social media platforms and comprehensive content for B2B purposes
- Capable of creating unique/quality content through research and strong knowledge of concept development and creative ideations
- Adept at presenting content/ideas in a clear, concise, and organized manner
- A multi-platform editor, digitally aware, skilled with words, and endowed with the ability to work effectively under pressure, both in traditional media houses as well as start-up environments
Featured
“The Watcher” won the Writefluence Short Story Contest
The story is published in the anthology A Lie On Her Lips: Sensuous Tales of a Clandestine Betrayal, available on Amazon.
“Spot On!” award
Awarded during my year as Senior Copy Editor.
Four values-based recognitions
Three in the Curious category, for innovation and for humility and inclusiveness, and one in Integrity.
What I do
Features
- Articles and features
- Editing and copy editing
B2B and PR
- Whitepapers and B2B content
- PR pieces
Social
- Short-form social content
- Campaigns
Search and plan
- SEO writing
- Editorial calendars
Talent
- Talent marketing and internal communications
AI
- AI-assisted research and drafting
Experience
HyderabadJun 2024 – May 2025
Manager, Talent Marketing & Communication
Genpact
Talent marketing and internal communications for a global enterprise. Earned four values-based recognitions from colleagues in Nov–Dec 2024 and completed the company’s generative AI and media-and-publishing learning tracks.
PuneMar 2020 – Apr 2024
Head of Content
Mantra Resort Pune
Led content for a resort brand for four years, across social media and campaigns.
India, remote2020 – 2022
Independent consultant and freelance contributor
Parva, VICE Media, Spiceworks, WorkSera
Strategic communications and social media consulting for Parva. Features for VICE Media. Technology and web content for Spiceworks and WorkSera, with an SEO focus.
BengaluruJul 2017 – Feb 2020
Growth Editor
AIM
Wrote and edited for a media house covering data science, AI and analytics, and worked on its growth through social media and campaigns. My author page there lists 691 articles.
BengaluruMar 2015 – Jun 2017
News Producer
HuffPost India
Produced news for the Indian edition, running editorial calendars and social media.
New DelhiMar 2014 – Mar 2015
Senior Copy Editor
CNN-News18
Copy editing, film and tweet reviews, feature stories, and publishing to the website. Won the “Spot On!” award in December 2014.
New DelhiJun 2011 – Mar 2014
Correspondent, Features
The Indian Express
Features reporting for the national daily, with editing and online research.
How I work
Right first. Then fast.
Newsrooms taught me the order. A quick piece with one wrong fact does more harm than a slow piece that’s right, so I check before I file.
Plain beats clever.
If you have to reread a sentence, it isn’t finished. I’d rather be understood than admired.
Reader first, format second.
An article, a PR piece and a whitepaper do three different jobs for three different readers. I pick the reader before I pick the format.
Make the whole team sharper.
I like working with writers and editors. The best edit makes the piece better and leaves it sounding like the person who wrote it.
Build a voice that travels.
A brand voice is only useful if other people can write in it. I build it to still sound like you when I’m not at the keyboard.
Learning
Recent courses and certificates, mostly on AI, data and delivery. Each one is listed on my LinkedIn profile.
Generative AI
- Genpact Genome BITS Wave, Generative AI (Intermediate), Dec 2024
- Microsoft and LinkedIn, Build Your Generative AI Productivity Skills, Oct 2024
- LinkedIn, How to Research and Write Using Generative AI Tools, Sep 2024
- Microsoft and LinkedIn, Career Essentials in Generative AI, Aug 2024
Data and delivery
- Microsoft and LinkedIn, Career Essentials in Data Analysis, Apr 2025
- Atlassian, Agile Project Management Professional Certificate, Feb 2025
Marketing and people
- SHRM, HR Guidelines Everyone Should Know, Feb 2025
- Genpact Genome BITS Wave, Media, Publishing, Communications & Entertainment (Proficient), Dec 2024
- Google, Think Outside the Inbox: Email Marketing, May 2024
- Google, From Likes to Leads: Interact with Customers Online, Apr 2024
Education and languages
2010 – 2011
Post Graduate Diploma, Journalism
Express Institute of Media Studies
Winner of the Dean’s Prize.
2007
Bachelor’s degree, Business Administration and Management
Savitribai Phule Pune University
Languages
English, Hindi and Marathi, native or bilingual. Kannada, limited working.